Nowadays, accessing to foreign markets is a necessity for all companies. The globalization allows each customer to have an important choice of products and companies to develop their turnover.
Internationalizing sales will facilitate:
- Risk management,(reduce risks by diversifying)
- Cost of goods (reduction of) thanks to sales growth,
- Benchmarking in order to develop and modernize your own offer.
You must know very well your own company (strength and weakness) in order to define the most adequate strategy.
In other countries, standards and consumer habits can be different. A competitive advantage in your own market can be a real disadvantage in a foreign one.